Do you remember the Aesop's fable about the turtle and the hare? Remember how the turtle steadily plodded toward the finish line, while the hare raced along looking for easiest ways to get ahead, and then rested on his laurels once he thought he had attained the prize? Then, seemingly out of nowhere, there was the turtle at the finish line. This story reminds me of how some choose to approach SEO. Consider Black Hat (the hare) and White Hat SEO (the turtle) practices. If it is your job to provide SEO for your company, then understanding White Hat and Black Hat search engine optimization is a must.
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