Wednesday, October 27, 2010

Debunking the Metatag Myth

If you have ever developed a website, then chances are you have worked with Meta tags. And, while many Meta tags are useful, some are not nearly as necessary as they once were. There is an abundance of Meta tag myths circulating on the Web, at conferences/seminars and among many business owners when it comes to SEO. In the world of Meta tags, there are 4 primary types that many sites use:

  • Meta keywords, which are used to tell search engines what key phrases the page shoulld rank for.
  • Meta descriptions, which summarize what is on the page and should be geared for people and not search engines.
  • Meta robots, which interact with search engine spiders to tell them what to (anot not to) read.
  • Author, copyright, rating and distribution tags which can be useful for identifying other information about the page

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