Blackhat Versus Whitehat SEO: Slow & Steady Wins the Race

Do you remember the Aesop's fable about the turtle and the hare? Remember how the turtle steadily plodded toward the finish line, while the hare raced along looking for easiest ways to get ahead, and then rested on his laurels once he thought he had attained the prize? Then, seemingly out of nowhere, there was the turtle at the finish line. This story reminds me of how some choose to approach SEO. Consider Black Hat (the hare) and White Hat SEO (the turtle) practices. If it is your job to provide SEO for your company, then understanding White Hat and Black Hat search engine optimization is a must.

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Debunking the Metatag Myth

If you have ever developed a website, then chances are you have worked with Meta tags. And, while many Meta tags are useful, some are not nearly as necessary as they once were. There is an abundance of Meta tag myths circulating on the Web, at conferences/seminars and among many business owners when it comes to SEO. In the world of Meta tags, there are 4 primary types that many sites use:

• Meta keywords, which are used to tell search engines what key phrases the page shoulld rank for.
• Meta descriptions, which summarize what is on the page and should be geared for people and not search engines.
• Meta robots, which interact with search engine spiders to tell them what to (anot not to) read.
• Author, copyright, rating and distribution tags which can be useful for identifying other information about the page

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Tech News Recap for Small Business

The world of technology is constantly changing. In fact, by the time you finish reading through this, chances are something new has been developed or released. However, here are some of the more recent advancements in technology, development and communication taht you, as a business owner, might care about.

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