One very important component of having a successful website is the use of White Hat SEO practices. These tactics involve the use of properly researched keywords, having a website that is user-friendly, and effective link building. In fact, many experts see link building as the SEO trump card. This is because links are the main way to have a web relationship and it's these relationships with other sites that indicate to search engines how "reputable" your website is. So what exactly does link building entail? First, here are a few things link building is not:
- Setting up a Facebook, LinkedIn or Twitter account, and then forgetting about them
- Link exchanges with people you don't know - they often result in "nofollow" links or become devalued.
- While pertinent, helpful comments on blogs and forums are recommended, the reverse is that spammy, irrelevant comments work against you.
- Automated link building - There are programs out there that promise to get you tons of links for almost nothing. Beware, those automated programs almost always mean that your content is viewed as spam
- link buying - this is heavily forwned upon in the Google Webmaster link building guidelines. So, use caution if this is your approach. If you pay for a link to be placed on another person's site, it should also be for that person to review your site before endorsing it. This can be a grey area, however.
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