Syndication is a great way to spread information about your business, products or services over the web. Many people out there actively look for content that relates to them in some way and reposts it for the benefit of their visitors. Why is that good for you? Well, if you include links to your business in the post, you just got a free advertisement. Some sites search for relevant content and even posts them automatically.
Many people use news aggregators, or programs that show news from several different sites all in one place. I use Google's personalized homepage so I can at a glance check my gmail inbox, view my Google calendar events for the day, see the latest posts on Slashdot and catch up on local news. If you have information that is useful for other people out there, put it on your website and syndicate it!
Establish yourself as an expert in your field. I met a travel agent recently who said that once he started posting regularly on his blog, which is syndicated, the traffic coming to his site went through the roof.
The best part about syndication is it is a great way to increase the traffic to your website - and it's FREE. The more links you get pointing to your site, the better your site ranking is going to be in search engines too.
Feedburner is a great tool to get your RSS feeds out there in the world to be found easier. Once you create an account for your syndicated content, Feedburner creates a page that lets people link to or subscribe to your content via email. You can see my links in the right column.
Another useful site is MyWebAuthor.com, which helps to get more traffic to your site if you post articles there.
Podcasting is pretty much the same thing as any other syndicated content - it's just in audio form. So you can post mp3 files that people can subscribe too with a "podcatching" program like iTunes and take the files with them on their mp3 player or just save the files to listen to later when they have more time.
The trick is coming up with good content that people want to read. But remember, people don't want to be bombarded with your new product or hear how great it is over and over. People catch on quick when you are trying to sell them something and they usually don't like it - so post often and post carefully!
Free Article Submission Sites
1 comment:
Great ideas. Here after I will look more towards articles for my back links. That high pr list too is great. I will implement for my websites. Thank you.
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