With all the interest in QR codes, it is no surprise that Microsoft wanted a piece of the action. Enter the Microsoft Tag.
The Microsoft Tag is a high capacity color bar code and works much like a QR code. However, unlike QR codes which are typically black and white (though some sites offer an alternate color rather than black), the Microsoft Tag can be created to have two, four or eight colors in a triangular grid matrix. They are designed to support four types of content, with optional passwords for each:
- URLs
- Free text - up to 1,000 characters with password optional
- Dialers - automatically dial the embedded number
- vCard - the ability to upload all or part of a form's information requirements
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It has been said that the more things change, the more they stay the same and when it comes to business marketing, this is certainly true. After all, in days gone by businesses promoted their services primarily with printed advertisements in newspapers and magazines. Today, those marketing methods are still standard, but they are combined with additional media advertisements like social media sites, e-mail campaigns and television commercials. A newcomer to the marketing scene is the QR Code. 
A very popular concept in the world of 
