Monday, July 26, 2010

MailChimp: A Great Newsletter System Worth Checking Out

If you are looking for a tool to create E-newsletters, or improve your internet marketing campaign, check out MailChimp. With MailChimp, you will find an assortment of features that allow you to increase the productivity of your business and stay in contact with the people you care about most. In fact, here at Page Progressive, we use it and love all that MailChimp can do. Recently, MailChimp has added several new tools. Check out these new features, along with some of those that have been around a while, and decide if MailChimp is right for you.


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Thursday, July 22, 2010

6 Ways to Use SEM to Build Your Business

There is much more to having a successful business than merely having a website. This is because online business is fed by search traffic. This has resulted in a whole industry focus on improving a website's visibility or Search Engine Marketing (SEM). Originally in 2001, Search Engine Marketing was defined by Danny Sullivan as "The act of marketing a web site via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities." Today, however, not everyone is in complete agreement as to exactly what SEM is and often uses the term as a synonym for paid search (PPC or Pay-per-click). Now, a commonly accepted definition as stated on Wikipedia is "A combination of search engine optimization and the use of paid and contextual advertising in order to bring a website's articles or product pages to the top of search engine result pages (SERPs).


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