Thursday, March 24, 2011

Getting to Know the QR Code’s Cousin Microsoft Tags

Microsoft TagWith all the interest in QR codes, it is no surprise that Microsoft wanted a piece of the action. Enter the Microsoft Tag.

The Microsoft Tag is a high capacity color bar code and works much like a QR code. However, unlike QR codes which are typically black and white (though some sites offer an alternate color rather than black), the Microsoft Tag can be created to have two, four or eight colors in a triangular grid matrix. They are designed to support four types of content, with optional passwords for each:

  • URLs
  • Free text - up to 1,000 characters with password optional
  • Dialers - automatically dial the embedded number
  • vCard - the ability to upload all or part of a form's information requirements

 


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Get Queued Up: QR Codes and Your Business

QR CodeIt has been said that the more things change, the more they stay the same and when it comes to business marketing, this is certainly true. After all, in days gone by businesses promoted their services primarily with printed advertisements in newspapers and magazines. Today, those marketing methods are still standard, but they are combined with additional media advertisements like social media sites, e-mail campaigns and television commercials. A newcomer to the marketing scene is the QR Code.
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Tuesday, March 01, 2011

The Do's and Don'ts of Landing Pages

TargetA very popular concept in the world of web design and internet marketing is the "Landing Page." But what exactly is a landing page? While there is much discussion, there is not an exact definition. However, Dave Chaffey of SmartInsights defines landing pages as "Specific pages on a website created for visitors referred from marketing campaigns which are designed to achieve a marketing outcome." Or, one could say a landing page is a place to get targeted online leads.

According to Chaffey, there are five main goals of landing pages. Here are the goals, ranked in order of importance:

  1. Achieve registration to generate a lead
  2. Profile and qualify the site visitors to do more relevant follow up
  3. Answer any questions the visitor may have
  4. Communicate the brand values of the organization running the campaign
  5. In case the visitor doesn't wish to leave their info, have the company contact info prominent

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Wednesday, February 23, 2011

9 Ways to Boost Your Business with Client Testimonials

Testimonials - RatingWe've all been there. You need to have some work done on your home, and you want the job done well and for a price that will not break the budget. So, you start asking your friends about which company to call and before long, you've heard about several contractors-some of which received rave reviews and other comments warning of those companies to avoid. As long as there is commerce, this will be the case.

Consequently, it is vital that you do all that you can to promote your business in a positive manner. In the end, what your clients, customers and even your competition has to say about you and how you do business can make, or break, you. Pleased customers result in referrals and repeat business; unhappy customers mean your competitor's business will improve, and nobody wants to lose money to the competition!


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Saturday, January 29, 2011

What's Up with Wordpress?

Wordpress LogoAs one of the most popular content management systems used, WordPress has been making headlines since its first release by Matt Mullenweg in 2003. It's security and ease of use makes it ideal for web designers who want their site to be flexible with all of the plugins available, yet is still simple enough for the beginning blogger who just wants a place to update a few pages on their website occasionally.

Wordpress offers numerous plugins and has a large assortment of templates and themes, resulting in its being used by over 13% of the 1,000,000 biggest websites. So what is it about WordPress that has everyone talking? Here are some of the plugins that make WordPress so popular.


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Thursday, December 30, 2010

SEO Link Bait from A to Z: Sinking the Hook 26 Different Ways

Link BaitYou've worked hard to build your business.  Your website is user-friendly and perhaps you even send out a monthly newsletter.  However, despite all this, you still need more people to know about your company. What else can you do to draw the consumer's attention? You need to use link bait!  Just as an angler uses tantalizing flies and spinners to lure "the big one" to his hook, today's web companies are using link bait to draw more customers their site.  "So what is link bait?" you ask. Good question.
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Wordpress 3.0.4 Important Security Update

Below is an update from Wordpress.org:

"Version 3.0.4 of WordPress, available immediately through the update page in your dashboard or for download here, is a very important update to apply to your sites as soon as possible because it fixes a core security bug in our HTML sanitation library, called KSES. I would rate this release as "critical."

I realize an update during the holidays is no fun, but this one is worth putting down the eggnog for. In the spirit of the holidays, consider helping your friends as well."


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Thursday, December 16, 2010

15 New Year’s Resolutions for Your Website in 2011

New Years ResolutionWith the New Year just around the corner, perhaps you are thinking about the past 12 months and what changes there have been in your business. For instance, did your sales increase? Why or why not? What could you have done to attract more online customers? Perhaps, you had planned to start a newsletter, but...Yes, there are many aspects of having a successful business, and as the New Year approaches, this is a great time to set some new goals for 2011.

At Page Progressive we want to see your business not just survive but thrive. Our professional web designers can assist you in determining how to best use your time, efforts and energy to make your business all it can be. To get you started, here are 15 website resolutions your company may want to make for your company in 2011.


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Wednesday, December 01, 2010

WordPress 3.0.2 Update

Wordpress LogoWordPress 3.0.2 is available and is a mandatory security update for all previous WordPress versions.

This maintenance release fixes a moderate security issue that could allow a malicious Author-level user to gain further access to the site, addresses a handful of bugs, and provides some additional security enhancements. Big thanks to Vladimir Kolesnikov for detailed and responsible disclosure of the security issue!

Download 3.0.2 or update automatically from the Dashboard > Updates menu in your site's admin area. You should update immediately even if you do not have untrusted users.


http://wordpress.org/news/?p=1550
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Monday, November 29, 2010

How to Test the Value in Your Link Building

Link Building 2There is much more to successful link building than implementing the steps mention in the first part of this series. Yes, you want to develop as many links to your site as possible, but you want quality, not just quantity.  Here some things to keep in mind, if you are concerned about the value of your links.

What Makes Your Link Valuable

Just having links to your page is not enough. You want the link to bring the best return possible. To do that, be sure these elements are a part of the link building process:

  • Website Age - A link from an older website is more valuable than one from a new website.
  • Page Rank - The higher the page rank of a site that links with you the more significant the link. Check out the Google Toolbar for your browser to check on a site's page rank (PR) score.
  • Link Source - Links from .gov and .edu are more valuable that links from .net or .com; however, the links from .gov are difficult, though not impossible, to get.
  • Anchor Text - Be sure your anchor text uses your site's most competitive keywords and variations of them.
  • Link Position - Links at the top of an article are better than those at the bottom.
  • Relevance - This is a link from a site related to your own; a relevant link from a site with a lower PR is actually more valuable than one with a higher PR but of little relevance.

 


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Tips, Tactics & Warnings with Link Building

Link BuildingOne very important component of having a successful website is the use of White Hat SEO practices.  These tactics involve the use of properly researched keywords, having a website that is user-friendly, and effective link building. In fact, many experts see link building as the SEO trump card. This is because links are the main way to have a web relationship and it's these relationships with other sites that indicate to search engines how "reputable" your website is. So what exactly does link building entail? First, here are a few things link building is not:

  • Setting up a Facebook, LinkedIn or Twitter account, and then forgetting about them
  • Link exchanges with people you don't know - they often result in "nofollow" links or become devalued.
  • While pertinent, helpful comments on blogs and forums are recommended, the reverse is that spammy, irrelevant comments work against you.
  • Automated link building - There are programs out there that promise to get you tons of links for almost nothing. Beware, those automated programs almost always mean that your content is viewed as spam
  • link buying - this is heavily forwned upon in the Google Webmaster link building guidelines. So, use caution if this is your approach. If you pay for a link to be placed on another person's site, it should also be for that person to review your site before endorsing it. This can be a grey area, however.

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Saturday, October 30, 2010

Blackhat Versus Whitehat SEO: Slow & Steady Wins the Race

Turtle and HareDo you remember the Aesop's fable about the turtle and the hare? Remember how the turtle steadily plodded toward the finish line, while the hare raced along looking for easiest ways to get ahead, and then rested on his laurels once he thought he had attained the prize? Then, seemingly out of nowhere, there was the turtle at the finish line. This story reminds me of how some choose to approach SEO. Consider Black Hat (the hare) and White Hat SEO (the turtle) practices. If it is your job to provide SEO for your company, then understanding White Hat and Black Hat search engine optimization is a must.


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Wednesday, October 27, 2010

Debunking the Metatag Myth

If you have ever developed a website, then chances are you have worked with Meta tags. And, while many Meta tags are useful, some are not nearly as necessary as they once were. There is an abundance of Meta tag myths circulating on the Web, at conferences/seminars and among many business owners when it comes to SEO. In the world of Meta tags, there are 4 primary types that many sites use:

  • Meta keywords, which are used to tell search engines what key phrases the page shoulld rank for.
  • Meta descriptions, which summarize what is on the page and should be geared for people and not search engines.
  • Meta robots, which interact with search engine spiders to tell them what to (anot not to) read.
  • Author, copyright, rating and distribution tags which can be useful for identifying other information about the page

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Wednesday, October 06, 2010

Tech News Recap for Small Business

Latest NewsThe world of technology is constantly changing. In fact, by the time you finish reading through this, chances are something new has been developed or released. However, here are some of the more recent advancements in technology, development and communication taht you, as a business owner, might care about.


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Wednesday, September 22, 2010

Website Usability: Designing for Mobile Devices

In the quest to make your website more user-friendly, there comes a time when you need to give great thought as to what type of device and user you are designing for. As mentioned in part 1 of this series, many people today are accessing the web via mobile and multi-touch devices. As Steve Jobs commented just days after the release of the iPad," Elements that rely only on mousemove, mouseover, and mouse out or as a CSS pseudo-class hover may not always behave as expected on a touch-screen device such as the iPad or the iPhone."1 As a result, web developers should keep in mind that anything designed for the web and requiring a hover state has an uncertain future and may face serious website usability issues. Not sure? Consider this telling fact, "There are two smartphones being purchased for every one desktop computer."2


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Website Usability: 7 Reasons Why It's All About the User

As you begin examining your website to see if it is usable to your visitors, there are many aspects you will want to research. Not only do you want it simple yet informative, you want your visitors to recognize, among other things, that they are important to you. Recently, the U.S. Department of Health and Human Services, after much research and combined years of experience have released the following website accessibility guidelines to enhance a website's usability.


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4 Ways "Less is More" Regarding User-Friendly Websites

In a day when technology is constantly changing and improving, building a unique website has become more than choosing a WordPress template and plopping in your content. After all, there's Flash, Javascript, a rainbow of color choices, gradients, boxes, bars, animated GIFs, widgets, gadgets, thingamajigs and many other programming and design elements to choose from, right? But does a website really need all of these "latest and greatest" web elements in order to be effective and usable? Many website developers and interface design experts agree the answer is a resounding "No." In fact, the wealth of possible website effects and features has lead to the detriment of many a website, when it comes to being user-friendly. And shouldn't that be one of, if not the goal in any design?


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Friday, August 27, 2010

What is PHP Programming and Why Should you Care?

So you want to develop a website where that you can track phone calls, emails and follow ups, as well as manage billing , inventory/ and the status of team projects. Or perhaps you want to create your own online community or social media website. No Problem! Thanks to the versatility of the open source programming language PHP, you can do that and more! Designed by Rasmus Lerdorf in order to pass his resume online and then collect data, PHP has continued to be used by web developers for a variety of needs and web-based applications.  PHP is lauded by programmers for many reasons, but these factors are best summed up as follows:

  • PHP can be used to create exceptional web pages and interact with info on the web
  • It can be used as a go between with users and databases (Such as MySQL)
  • Compatibility with almost any Internet server
  • PHP/MySQL-based open source solutions are free to use and can be found easily online, such as ImpressCMS or Wordpress
  • The syntax is simple and has many similarities to C or Java. In addition, it can be used easily on Windows, Macs, UNIX and other programming platforms.
  • PHP, though free, is also secure, when used properly

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Privacy Policies = Higher Page Rank?

It has been suspected by many web knowledgeable individuals in the SEM realm that having a privacy policy can improve your site's page ranking, although there is no hard proof of this fact. However, one thing is certain; if you do have a privacy policy, it is mandatory that you follow it.  In fact, if you are selling a product or services, it is true that people are more willing to give you their information if they feel you are trustworthy, so a privacy statement along with a RatePoint seal is a great way to garner trust.

 

 


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4 Ways RatePoint Can Work for You Newsletters, Reputation Management, Surveys & More

RatePoint, founded in 2006, was designed by the developers of GeoTrust, the world's 2nd largest provider of Security Sockets Layer (SSL) certificates, in order to make public relations between companies and consumers even better. It is used to assist businesses to build stronger customer relationships, manage their online reputation, build their business and increase customer confidence. After spending time working on GeoTrust, the developers realized that while they could assure consumers of a site's safety, they could not answer for the quality and accountability of a site. Now, RatePoint is being used by businesses around the globe to learn more about their customers through an assortment of online tools.


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